With over 20 years of experience across diverse roles —including Scrum Master, BI Consultant, Analyst and Developer, Project Manager, Business Analyst, Web Developer, and Graphic Designer— I bring a unique blend of technical, analytical, and creative expertise. I have led Business Intelligence initiatives and managed cross-functional creative teams in web and advertising projects.
My experience working with multicultural and multidisciplinary teams across different countries has strengthened my ability to translate diverse perspectives into practical, user-centric solutions. I’m passionate about integrating user experience, business processes, and data into meaningful, actionable outcomes.
Key strengths: leadership and coordination, creative problem-solving, analytical thinking, and excellent communication skills.
Primary Profile
Scrum master, Business Intelligence Consultant / Analyst, Team Leader, requirement research and workflow planning in technical and business scenarios.
Secondary Profile
Technical Architect and Software Engineer for web-based applications and Graphic designer. Planning of Advertising Content for electronic and printed media.
BI Tools
Power BI, DAX, SSIS, SSRS, SSAS, SQL Scripting (T-SQL, MySQL, Teradata, Impala), SharePoint, Office365, Tableau (beginner), Orange Data Mining.
Databases
SQL Server (2008R2, 2012, 2014, 2016), Azure Database(beginner), Azure AS (beginner), Snowflake (as user), Teradata (as user), MySQL, Vertica (as user).
Development
Python (Beginner), PHP, Perl, ASP (C#), UML, HTML, JavaScript, CSS, XML.
App. Servers
IIS, Apache, MS Exchange, Tomcat
ERP/CRM
Azure DevOps, JIRA, Trello, Asana, Podio, Base Camp.
General
Scrum Master certification, CMM/CMMI, Six Sigma, Argo UML, BPMN, MS Project.
Industries
Advertising/publicity/graphic design, market research, semiconductors (microchips) manufacturing, automotive, Telecom, banking, real estate, insurance, web development/design.
Scrum-Institute.org
Certification: Kanban Project Manager
July 2024
Scrum-Institute.org
Certification: Kanban Expert
July 2024
LinkedIn Learning
Tableau Essential Training (2020.1)
Jan 2021
Scrum.org
Certification: Professional Scrum Master I
Jun 2020
Microsoft (edX)
Certification: Analyzing and visualizing data with Power BI
May 2020
Microsoft (by Partner Aster)
Implementing Business logic with MDX in SQL Server
Sep 2014
Microsoft (by Partner Aster)
Designing Business Intelligence Solutions with SQL Server 2012
Oct 2013
Microsoft (by Partner Aster)
Implementing and Maintaining SSRS 2008
Feb 2013
Microsoft (by Partner Aster)
Performance Point 2010 Design and Implementing Scorecards and Dashboards
Dec 2012
Microsoft (by Partner Aster)
SharePoint 2010 Business Intelligence
Nov 2012
Oracle
Java Programmer Certified
Oct 2010
Oracle
Web Components Developer Certified
Nov 2010
Freescale and Softtek
Business Analysis
2013 & 2008
Freescale
Lean Fundamentals
2010
Softtek
CMMI Fundamentals
2007
Softtek
Six Sigma Fundamentals
2007
ExpertRating
PHP 4 Certification
Oct 2003
ExpertRating
Networking Concepts Certification
Oct 2003
Inst. Tecnológico de Zacatepec
Servers for the Web and e-Commerce with Linux
Aug 2002
Inst. Tecnológico de Zacatepec
Networks Administration with Windows NT 4.0
Oct 2000
ITESM Campos Edo. De Mexico (Imparted Conference)
Methodology of Web Planning and Development
Sep 2004
6to. Simposium Internacional y 1ª. Expo Nacional de Viverismo, para el FIRA (Imparted Conference)
Marketing and Advertising on Internet
Feb 2004
